Economic Impact of the Super Bowl Goes Beyond Pricey TV Ads
The economic impact of the Super Bowl is undeniable. The “Big Game” acts as a major, temporary economic engine. This year’s edition is projected to generate more than $20 billion in total consumer spending. And drivers of that spending include party-related purchases, travel and betting.
Economic Impact of the Super Bowl Locally
Super Bowl host cities often see a $1-billion boost in economic activity. The championship game supports thousands of temporary jobs. The 2025 game gave rise to an estimated 9,800 jobs.
Host cities can see a influx of $12 million to $22 million in tax revenue.
Other key areas where the Super Bowl’s impact is felt:
Consumer Spending
Total spending on snacks, apparel, and decorations is expected to reach nearly $95 per person, with snack sales increasing by nearly 15 percent.
Tourism and Hospitality
Hotels are often near capacity in host cities, while restaurants and bars benefit significantly, according to the U.S. Chamber of Commerce.
Advertising
The Super Bowl is a critical, high-return-on-investment event for national brands. The massive, live audience – one of the few reliable events with a global viewership – offers unparalleled marketing reach.
Betting
And let’s not forgetting betting. Some 67 million Americans are expected to bet around $1.76 billion dollars on the game.
Long-Term Benefits
The event strengthens the local labor market, promotes the host city as a global destination, and can increase regional tax revenue.
The Biggest Winner
Ultimately, it’s the NFL that enjoys the biggest economic impact of the Super Bowl. They add up all ticket revenues, tens of millions of dollars from merchandise and billions from broadcasting deals with networks.
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