Intro to SEO – What It Is and Why You Need it
This intro to SEO is designed to briefly present you with one of the most important tools your business can use. It’s probably the most reliable and sustainable way of driving customers to your company.
Intro to SEO – What Is It?
SEO is short for Search Engine Optimization. Briefly, you use SEO to pump up the visibility of your website. Search engines use bots to crawl all around the internet, and proper SEO makes it easier for bots to find your website. They find your site is worth including in search results, and if your relevance is great enough, they put you at the top.
That in turn gets you more clicks, drives more traffic to your website (as well as your physical site) and makes you easier to find. In fact, search engine results comprise 53 percent of all traffic on the web – more than twice that of paid media and social media put together.
What Goes Into SEO
- First, find keywords – what are your customers looking for?
- Write useful content – provide answers to what customers are looking for. Get right to the answers and skip long introductions. If you make your content shareworthy, you may attract links that will further drive visitors to your site as well as increase your search ranking.
- Use and optimize images – once you’ve found your keywords, use appropriate images and put your keywords in your alternate text. But don’t overuse
- Don’t neglect video – optimized video on your webpages can show up in video search results.
- Optimize the page – use your main keyword in the title of the page and the headers.
- Polish your snippets – summations of information that will be displayed in search results.
- Make sure your site is optimized for smart phones.
There are a lot more factors. In fact, Google uses more than 200 different criteria to rank a website’s content relevance to search terms. This introduction barely scratches the surface, but its main job is to convince you that you need to perform SEO for your website.
Your next step? Study SEO guides to see if you want to try DIY, or consider hiring a consultant or company to craft the SEO for your website.
Links
Google offers its own guide to SEO development.
Or if video is more your style, check out this complete SEO course for beginners from Ahrefs.
Lastly, you can learn more about our services here!
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